About Us
Our Core Purpose: Our Core Purpose: Our Core Purpose:

Our Core Purpose:

We help our consumers to imagine
and create better places and spaces
in which to live and work.

 

Photographer: Nathan Kaku


DuluxGroup's origins date back to 1918, with its original heritage in decorative paint for Australian and New Zealand homes. 

Today, DuluxGroup is a leading marketer and manufacturer of premium branded products that protect, maintain and enhance the spaces and places in which we live and work.

From household rooms transformed by colour and texture to a back garden brimming with spring vegetables, to the latest in garage door design and technology, to the industrial coatings that protect landmark infrastructure such as bridges and the construction chemicals that reinforce them; DuluxGroup products are at work. Our brands have been woven into the fabric of the communities where we operate, helping consumers to live better and more comfortable lives.

DuluxGroup employs approximately 4,000 people in Australia, New Zealand, Papua New Guinea, South-East Asia, China and the United Kingdom.

Premium Brands and Marketing

Premium Brands and Marketing

DuluxGroup is home to some of most recognised and trusted brands, including Dulux, Selleys, Yates, B&D, and Cabot’s, to name a few.

Throughout DuluxGroup’s long and successful history we have continuously invested in consumer research, marketing skills and a strong media presence to build market-leading brands with high consumer awareness and demand.


Innovation and Technology

DuluxGroup’s premium brand positions are supported by a strong track record of innovation and new product development. This is where imagination meets science to delight consumers. DuluxGroup’s record of being first-to-market with new products and ranges is driven by our focus on engaging directly with consumers to ensure that we anticipate evolving lifestyle trends and consumer needs.

DuluxGroup employs approximately 130 chemists and technologists. Our world class Coatings Innovation Centre at Clayton in Victoria is complemented by our Yates and Selleys research centre at Padstow in New South Wales. In addition, the Powder Coatings, Texture Coatings, New Zealand and China businesses have on-site chemists to support their market segments and manufacturing sites.

Strong Customer Focus

High consumer awareness and demand for our premium brands is supported by industry leading service to our extensive network of retail and trade customers; working in partnership with them to meet the expectations of our consumers.

This has been recognised with significant customer service awards over the past decade and is reflected in a long-standing, loyal and growing customer base.

DuluxGroup operates training academies each year. Many attendees are trained at our academy.

Broad Product Portfolio

Broad Product Portfolio

DuluxGroup’s diverse range of high quality products includes retail paints, stains and varnishes, protective coatings, decorative concrete, commercial construction concretes and chemicals, industrial waterproofing and jointing systems, powder coatings, automotive refinish coatings, fillers, adhesives, sealants, paint brushes and rollers, specialised household cleaners, garage doors and electronic openers, seeds, fertilisers, pesticides and potting mixes.


Comprehensive Distribution and Customer Relationships

DuluxGroup supplies a broad range of retail and trade distribution channels. Our products are sold through more than 5,000 retail outlets and 230 trade distribution outlets, including Dulux Trade Centres throughout Australia and New Zealand and Porter's Paints stores, Parchem Trade outlets and Lincoln Sentry showrooms and branches in Australia.

Across the retail and trade sectors, DuluxGroup has more than 30,000 customers throughout Australia, New Zealand, PNG, China, South East Asia and other offshore markets.

DuluxGroup has relationships ranging from the largest retail outlets to the smallest owner operators. We have developed an enviable network of customer relationships within the architectural, project specifier, interior design and project management professions in both the commercial and residential development markets.

Our People

DuluxGroup employs approximately 4,000 people around the world. Individually and collectively, they continue to find smarter, market leading solutions for our end consumers and our retail and trade customers. This ceaseless quest to improve – our standards, our products, our services – is underpinned by an entrenched culture of 'walking in the shoes of our consumers' while operating with integrity, imagination, strong financial discipline, and a commitment to care for the safety of colleagues and the communities within which we operate.